For more than 50 years, the Whitesell name has stood for quality, reliability and the kind of partnership that delivers results. The world we serve has changed — supply chains are more complex, stakes are higher and the pace of progress is faster than ever. To stay ahead, we must think bigger, move faster and build smarter.
As we looked to the future, it became clear we needed a brand that reflects our direction and honors all of the remarkable people driving us forward. A name that speaks to our expanded capabilities, our strategic mindset and our ability to help customers scale with confidence.
That name is Altius.
Altius means “higher,” a nod to both our ambitions and the standards we set for ourselves. It represents the vertical advantage we bring to our customers — our ability to rise above complexity and streamline into clarity. It’s about going beyond supply to deliver strategy, savings and seamless execution.
Our new logo is also a symbol of upward momentum. The bold, orange eagle soars through the peaks of the word mark and looks boldly to the future.
This transition marks more than a new name and new look — it’s a milestone in our growth. We are investing in expanded capacity, advanced capabilities and stronger partnerships to meet the evolving needs of the industries we serve.
What hasn’t changed is the foundation that got us here: the integrity we operate with, the collaboration we value and the trust we’ve built over decades.
Think higher. Go Altius.
Whether you need to scale fast, cut costs or future-proof your supply chain — we’re ready.
